Last updated: June 10, 2026
Effective for the Psychifi iOS app and our website at psychifi.app and psychifi.com.
Psychifi ("Psychifi", "we", "us", or "our") provides a personal wellness app and website to support self-awareness, daily check-ins, micro-exercises, and wellbeing insights. This Privacy Policy explains what information we collect, how we use it, how we share it (if at all), and the choices you have.
Your mental wellness data is deeply personal. We design Psychifi so that your wellness app data stays on your device under your control. Psychifi has no cloud account and no database that stores your check-ins, journal entries, or health data. The app contacts our infrastructure in exactly one situation: when you choose to send an insight report by email, the report you reviewed and approved is transmitted through our email-delivery service to your chosen recipient (see Sections 6 and 7). We do not keep a copy of your report. We do not sell your personal information and we do not use your health or check-in data for advertising.
By using the Psychifi app or website, you agree to this Privacy Policy. If you do not agree, please do not use Psychifi.
Data controller: Psychifi
Privacy contact: team@psychifi.com
General & legal inquiries: team@psychifi.com
Website contact form: psychifi.com/#contact
This policy is published at https://psychifi.com/privacy, which is the URL referenced in the Psychifi iOS app and App Store listing.
The information Psychifi processes depends on how you use the app and website. The categories below describe data you create or store locally in the app, the report content transmitted when you choose email delivery of an insight report (Section 3.6), and the limited information we receive via the website contact form. We do not store your app data on any server.
All of the following is stored on your iPhone using iOS local storage (UserDefaults and the app sandbox). It is not transmitted to Psychifi or any third party, with one exception: the contents of an insight report you explicitly choose to send by email (see Section 3.6).
Only if you explicitly grant permission in iOS Settings or when Psychifi requests Health access, we may read the following types of data from Apple HealthKit. Psychifi does not write data to HealthKit:
You can revoke Health access at any time in Settings → Health → Data Access & Devices → Psychifi.
Psychifi does not use third-party advertising networks, cross-app tracking, or the App Tracking Transparency (ATT) framework because we do not track you across other companies' apps or websites for advertising.
If you submit our contact form at psychifi.com/#contact, we receive your name, email address, and message. This is processed by our hosting provider (Netlify) to deliver the message to us. We use it only to respond to your inquiry.
When you choose to share an insight report by email from within the app, the report is transmitted from your device to a serverless function we operate on Netlify, which passes it to our email-delivery provider (Resend) for sending to the recipient you chose. This happens only when you complete the in-app share flow: you select the recipient, choose exactly which data categories to include, review the report, and confirm a consent step before anything is sent.
Depending on the data categories you select, a report may include: average mood, sleep, and stress ratings; check-in streaks and trends; journal entry counts; and Apple Health–derived metrics such as heart rate variability (HRV), resting heart rate, VO₂ max, mindful minutes, and daily steps — together with the recipient's email address and your chosen subject line.
This data is processed in transit only, for the sole purpose of delivering your email. We do not store report contents in a database, use them for any other purpose, or share them with anyone other than your chosen recipient. Netlify and Resend process this data as service providers under their respective privacy terms. If you prefer that report data never pass through our infrastructure, you can share reports via SMS or the iOS share sheet instead, which send directly from your device.
We use information only to operate, provide, and improve Psychifi:
We do not use your check-in, journal, or HealthKit data for advertising, marketing to third parties, or automated decisions that produce legal or similarly significant effects.
If you are in the European Economic Area, United Kingdom, or Switzerland, we process personal data on these bases:
You may withdraw consent at any time by revoking permissions in iOS Settings or stopping use of optional features. Withdrawal does not affect processing that was lawful before withdrawal.
Psychifi's use of HealthKit data complies with Apple's HealthKit terms and App Store Review Guidelines. Specifically:
We do not sell or rent your personal information. Sharing happens only in these limited circumstances:
We use trusted service providers for limited, specific purposes. None of them stores your app data (check-ins, journal entries, health data, or trusted contacts) on our behalf:
These providers are bound by their own privacy terms and our instructions to use data only for the stated purpose.
We may disclose information if required by law, court order, or governmental request, or to protect the rights, safety, and security of Psychifi, our users, or others.
If you purchase a Psychifi subscription or other in-app purchase, payment is processed entirely by Apple through the App Store. We do not collect or store your payment card details. Apple may share limited purchase metadata with us (e.g. subscription status) to unlock premium features. Apple's privacy practices are described in Apple's Privacy Policy.
You can manage or cancel subscriptions in Settings → [your name] → Subscriptions on your iPhone.
Primary storage: Your check-ins, journal entries, profile, trusted contacts, exercise history, and cached insights are stored on your iPhone in the app's secure sandbox. We do not operate a cloud account that syncs your wellness journal to our servers.
Security measures: We rely on iOS device encryption, app sandboxing, and industry-standard practices appropriate to the sensitivity of mental wellness data. No method of transmission or storage is 100% secure; we encourage you to use a device passcode, Face ID, or Touch ID.
Retention: App data remains on your device until you delete it or remove the app. Website contact form messages are retained only as long as needed to handle your request and for reasonable business record-keeping.
Deleting your data:
Psychifi does not require you to create a cloud login account. If you contact us at team@psychifi.com with a privacy request (including deletion of information you sent via the contact form), we will respond within 30 days (or sooner where required by law).
Psychifi is not directed at children under 13 (or under 16 in the European Union). We do not knowingly collect personal information from children. If you believe a child has provided us with personal data, contact team@psychifi.com and we will delete it promptly.
Depending on where you live, you may have the following rights, subject to applicable law:
California residents have additional rights, including to know what personal information we collect, to delete personal information, and to opt out of the "sale" or "sharing" of personal information. We do not sell or share personal information for cross-context behavioral advertising. To exercise rights, email team@psychifi.com. We will not discriminate against you for exercising privacy rights.
Australian users may access and correct personal information we hold, or complain to us at team@psychifi.com. If unresolved, you may contact the Office of the Australian Information Commissioner.
App data (check-ins, journal entries, health data, contacts) is stored only on your device and leaves it only when you share it. Personal data that may cross borders is limited to: (a) information you submit via the website contact form, and (b) insight reports you choose to send by email, which are relayed in transit by Netlify and Resend (Section 3.6). Both may be processed in the United States or other countries where those providers operate. Where required, we rely on appropriate safeguards (such as standard contractual clauses) for transfers from the EEA/UK.
The website or app may link to third-party sites (e.g. crisis helplines, the App Store). We are not responsible for their privacy practices. Review their policies before providing personal information.
We may update this Privacy Policy from time to time. We will post the revised policy at this URL and update the "Last updated" date. For material changes, we may also notify you through the app. Continued use after the effective date constitutes acceptance of the updated policy.
Questions, requests, or complaints about privacy:
Related documents: Terms of Use
Wellness notice: Psychifi supports self-awareness and healthy habits. It is not a medical device and is not a substitute for professional mental health care, diagnosis, or treatment. If you need immediate help, contact a crisis service in your region (e.g. 988 (US), Samaritans 116 123 (UK/IE), Lifeline 13 11 14 (AU)).